Articles tagged with Content Marketing
Customer acquisition costs have climbed 222% in eight years, and a huge driver is buyer skepticism. Forrester says trust is the ultimate currency for B2B in 2026. Here's how to earn it.
Employee-shared content generates 8x more engagement than brand posts, and leads from advocacy convert at 7x the rate. Yet most B2B companies invest virtually nothing in helping their teams build professional voices. Here's the 90-day playbook to fix that.
Sixty percent of searches end without a click, LinkedIn company pages reach just 1.6% of followers, and AI Overviews are eating organic traffic. Here's the five-layer framework for building a content strategy that wins when nobody clicks through.
75% of marketing leaders admit their measurement systems are falling short, and only 21% of CMOs are aligned with their CFO on budgets. Here's the five-layer framework closing the credibility gap between marketing and finance.
B2B influencer spend hit $4.1B in 2026 — a 47% jump in a single year — and 87% of buyers now seek out trusted industry voices before engaging vendors. Here is why niche LinkedIn creators are out-converting brand content 2.3x, and the 5-mistake playbook for building a creator program that compounds.
89% of B2B buyers now use AI search in their journey, and AI traffic converts at 5x the rate of traditional organic — yet only 22% of marketers track AI visibility. Here's the five-layer Generative Engine Optimization playbook for getting cited in ChatGPT, Perplexity, Claude, and Google AI Overviews.
Only 5% of B2B buyers are in market at any time, yet most marketing teams still spend 70% of budget chasing them. Here's the brand-demand reset rewriting B2B budgets for 2027.
Organize sales content around buyer scenarios, not file types, to reduce sales cycles by 19 days and increase win rates.
Systematic content marketing with pipeline tracking generates 3-5x more leads per dollar than paid ads while building long-term organic channels.
Strategic brand awareness programs reduce CAC 40-50% over 18-24 months through thought leadership, category creation, and community building.