Can't Read, Won't Buy: How AI Localization Quietly Erased the Cost of Going Global in B2B
For thirty years, international expansion was the growth plan everyone deferred to Phase 3 because translation cost twenty cents a word and took six months. AI just collapsed that cost to fractions of a cent per token and that timeline to two weeks. Here is why 40% of every market still won't buy in English, what actually changed, and how to build a borderless pipeline before competitors claim the markets you keep ignoring.
Sarah Mitchell
8/12/26
· 11 min read
