Your Buyer Won't Be Charmed: How to Sell When 1 in 5 B2B Deals Already Get Negotiated by a Bot
Gartner says 90% of B2B buying will be AI-agent-intermediated by 2028, and Forrester says 1 in 5 sellers will negotiate with buyer bots this year. The machine customer cannot be charmed. Here is how to make your commercial model machine-selectable.