Sell to the Bot: Why 20% of B2B Sellers Will Face AI Buyer Agents in 2026 — and the Six-Part Playbook for Winning the First Agent-to-Agent Negotiations
Forrester predicts 20% of B2B sellers will negotiate with AI buyer agents in 2026, and Gartner projects $15T in B2B spend will flow through agent exchanges by 2028. Here is the six-part playbook — from machine-readable pricing to seller-side agents — for winning deals when your buyer is a bot.