Sales Strategy Director
Michael specializes in B2B sales strategies and has helped hundreds of companies optimize their sales processes.
Strategic feedback programs using pulse surveys, renewal intent surveys, and beta participation identify churn risks 90-120 days before they appear in usage data.
Strategic brand awareness programs reduce CAC 40-50% over 18-24 months through thought leadership, category creation, and community building.
Accounts with active executive sponsors renew at 94% rates versus 67% for manager-level relationships—a 27-point gap that makes executive engagement critical for retention.
Companies using 120-day renewal processes with strategic business reviews, ROI quantification, and mutual success plans achieve close rates 19% higher than transactional approaches.
Learn how B2B SaaS companies use onboarding frameworks, health scoring, and executive sponsorship to achieve 95%+ retention and 120%+ net dollar retention.
Your sales team hits quota but revenue grows slowly. The problem is incentives. Learn how to build compensation plans with weighted rates, expansion accelerators, and margin protection that drive 27-34% faster growth.
Your best growth opportunity isn't winning new customers—it's expanding the ones you have. Learn the five systematic cross-selling frameworks that generate 34% more revenue per customer.
Every year, B2B companies lose 20-40% of their customers to churn—and most never see it coming. Learn the seven proven pricing strategies that align value with renewals, reduce churn, and drive sustainable revenue growth.