The 40-Hour RFP Is Dead: How Generative AI Is Collapsing the B2B Proposal Workflow — and Why the Bid Desk Just Became Your Most Strategic Revenue Function
RFP volume surged 77% in a year, proposal teams burn 12,000+ hours annually at a 45% win rate, and AI adoption in the workflow just doubled from 34% to 68%. Here is how generative AI is collapsing 25-hour responses to under 5 hours — and restructuring the bid desk into a revenue-throughput engine.