Content Marketing Lead
Emily is passionate about creating content that drives business results and builds lasting customer relationships.
Multi-touch attribution models show true marketing contribution, enabling 15-30% improvement in ROI through better budget allocation.
Full-funnel CRO optimizing every stage from visitor through opportunity sees 2-4x improvement in conversion rates and 30-50% CAC reduction.
Outcome-based ABM measurement tracking pipeline and revenue shows 3-5x higher ROI than engagement-focused programs.
Strategic CAB programs create deep partnerships with 10-15 customers who renew at 98%+ rates and achieve NDR 25-30 points higher than non-CAB accounts.
Pattern-based usage monitoring identifies churn risk with 68% accuracy 180 days before renewal by tracking breadth, velocity, and distribution instead of volume alone.
Discover proven onboarding frameworks that reduce time-to-value from 90 to 30 days using outcome roadmaps, mutual success plans, and value milestone progression.
Most B2B partner programs generate less than 10% of revenue despite signed agreements. Learn how to build partner ecosystems with proper economics, technical integration, and co-selling plays that generate 20-35% of total revenue.
The fastest-growing B2B companies expand customers so aggressively that NDR exceeds 120%. Learn how to build expansion playbooks that systematically convert usage growth into revenue growth.
Adding more sales reps to a broken process just scales inefficiency. Learn when to automate first and when hiring makes sense, plus the 60-day decision framework that prevents costly mistakes.