Content Marketing Lead
Emily is passionate about creating content that drives business results and builds lasting customer relationships.
Outcome-based ABM measurement tracking pipeline and revenue shows 3-5x higher ROI than engagement-focused programs.
Most B2B partner programs generate less than 10% of revenue despite signed agreements. Learn how to build partner ecosystems with proper economics, technical integration, and co-selling plays that generate 20-35% of total revenue.
The fastest-growing B2B companies expand customers so aggressively that NDR exceeds 120%. Learn how to build expansion playbooks that systematically convert usage growth into revenue growth.
Adding more sales reps to a broken process just scales inefficiency. Learn when to automate first and when hiring makes sense, plus the 60-day decision framework that prevents costly mistakes.