The GTM Engineer Boom: Why a Role That Didn't Exist in 2023 Now Sits at the Center of Every Fast-Growing B2B Company
GTM engineering hiring jumped 205% YoY and 54% of the fastest-growing B2B SaaS companies now have one on staff. Here's why the role is reorganizing the revenue org chart — and the org-design mistake most leaders are about to make.
Sarah Mitchell
5/11/26
· 12 min read
