The Subscriber Premium: Why Owned Newsletters Quietly Became B2B's Highest-ROI Growth Channel in 2026 — and the Playbook for Building One That Compounds
Newsletter subscribers grew 150% YoY, email is returning $36-$42 per $1 spent versus $2 for paid search, and 60% of searches end in zero clicks. Here's why owned newsletters became the only defensible B2B distribution surface in 2026 — and the four-layer operator playbook for building one.
Emily Rodriguez
7/2/26
· 12 min read
