Why Your Sales Reps Are Wrong About Why You're Losing Deals: The AI-Powered Win-Loss Revolution Reshaping B2B Revenue Strategy
Sales reps are wrong about why deals are won or lost more than 60% of the time, and the CRM lost-reason field is only 67% accurate. AI-moderated buyer interviews and conversation intelligence are finally making continuous, full-coverage win-loss analysis economically viable — and reshaping B2B revenue strategy.