The Support Inversion: Why B2B's Most Neglected Cost Center Is Quietly Becoming Its Sharpest Revenue Instrument — and the AI Playbook for Getting There First
AI agents now resolve the routine half of the support queue — and in doing so they exposed the queue itself as the richest revenue signal B2B companies own. Churn shows up in support language 4 to 8 weeks before health scores catch it. Here is the five-move playbook for turning support from cost center into signal engine.
Emily Rodriguez
8/12/26
· 12 min read
