The B2B Creator Class: Why $4.1 Billion Is Quietly Reshaping How Buyers Choose Vendors — and the Playbook for Winning the New Trust Economy
B2B influencer spend hit $4.1B in 2026 — a 47% jump in a single year — and 87% of buyers now seek out trusted industry voices before engaging vendors. Here is why niche LinkedIn creators are out-converting brand content 2.3x, and the 5-mistake playbook for building a creator program that compounds.