Chief Marketing Officer
Sarah is a veteran B2B marketer with over 15 years of experience helping SaaS companies scale their marketing operations.
Deal-focused email automation with behavioral triggers and stage-specific content increases MQL-to-SQL conversion 50% and shortens sales cycles 20%.
Most enterprise software companies think PLG only works for startups. Yet Atlassian, Slack, and Figma built billion-dollar companies with product-led approaches. Learn how to combine PLG efficiency with enterprise sales effectiveness.
Data-driven budget allocation reallocating to highest-ROI channels sees 30-50% efficiency improvement and 40% more pipeline from same budget.
Most lead scoring optimizes for conversions, flooding sales with low-value leads. Learn how to build revenue-weighted scoring models that predict which leads will generate K, K, or K in revenue.
Mid-market companies waste 63% of marketing budget on accounts that never buy. Learn the ABM framework that achieves 171% higher ROI with 50-75 target accounts instead of 500.
Your competitors are growing revenue 40% year-over-year while their headcount stays flat. Learn the nine strategies high-performing B2B companies use to build revenue leverage without proportional hiring.